CGT Archives

The SC Johnson Frank Lloyd Wright-designed Research Tower opens to the public, for the first time ever, on May 2, 2014.

Everything around you is in a constant state of change. Technology has catapulted the way retailers and suppliers provide products to the consumer, requiring them to look at their businesses differently almost on an hourly basis. Britt Fogg, CEO, president and founder of Shiloh Technologies, a division of SPI, gave us his insights around the speed of change in the retailer/supplier industry.

Sun-Maid kicks off its "Snack 'n' Read" promotion with HarperCollins picture book offer and sweepstakes.

CG companies are in need of an overhaul. Historically, it was logical to structure a multinational's operations on the basis of geography, but this way of working is no longer fit for purpose due to factors such as globalization and different levels of digital maturity. At the same time, companies now require much more sophisticated approaches to engage and excite their customers.

Entenmann's teams up with TerraCycle to launch the Little Bites "Recycle...Reuse...Replenish" Earth Day Campaign.

PEEPS celebrates every day with introduction of PEEPS MINIS in three new flavors: Strawberry Creme, Chocolate Creme and Sour Watermelon.

CGT interviews Kirk W. Wheeler, executive vice president, general manager, CPG Practice for Manthan Systems, about the prerequisites that consumer goods manufacturers must pass in order to understand and activate the new shopper's journey.

Rapid developments in technology along with economic and marketplace changes continue to put pressure on salesforces to adopt new approaches. Are you ready for the next generation of customer planning?