CGT Archives

Redrawing the Frontiers

CG companies are in need of an overhaul. Historically, it was logical to structure a multinational's operations on the basis of geography, but this way of working is no longer fit for purpose due to factors such as globalization and different levels of digital maturity. At the same time, companies now require much more sophisticated approaches to engage and excite their customers.
A Little Difference

Entenmann's teams up with TerraCycle to launch the Little Bites "Recycle...Reuse...Replenish" Earth Day Campaign.
Mini Celebrations

PEEPS celebrates every day with introduction of PEEPS MINIS in three new flavors: Strawberry Creme, Chocolate Creme and Sour Watermelon.
An Industry Redefined

CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.
A New Angle

The new products offer new angles, heads, grips and more coverage.
Bringing Brands to Life

The SC Johnson Frank Lloyd Wright-designed Research Tower opens to the public, for the first time ever, on May 2, 2014.
Analytics-Based Planning

Rapid developments in technology along with economic and marketplace changes continue to put pressure on salesforces to adopt new approaches. Are you ready for the next generation of customer planning?
Name that Blimp

The Goodyear Tire & Rubber Company selects ten finalists in its national "Name the Blimp" contest for its newest airship.