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CGT Archives

Yogurt Jolt
The new line-up includes Mocha, Caramel Macchiato, Vanilla Latte, and Coffee.
Out With Mass Marketing, In With Mobile
Data is at the heart of the store of the future. Is your new product marketing ready?

Global Thirst

PepsiCo's Mountain Dew brand launches its first-ever global campaign.
Love Your Bread

The campaign will be supported with print and digital advertising, sampling events, public relations, and social media.
April 2015 Digital Issue: Just Get Started

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.
A New Era of Value Creation

Consumer goods companies can achieve profitable growth with a Modular Operating Model.
Retail Value Chain

Britt Fogg, SVP, Product Operations at SPI, reveals the advantages of acting as a community with one unified vision in order to reap the rewards of data and insights transparency along the retail value chain.
Coke Vending Machines to Accept Apple Pay

Cokes North American vending fleet which dispenses an average of 15 beverages per second will include 100,000 Apple Pay-enabled machines by the end of 2015.
Emerging Markets Reality Check

How do you separate fact from fiction when navigating new business opportunities?
February 2015 Digital Issue: Addicted to NEW

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

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