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Case Study: How to Launch a New Brand During a Pandemic

Learn how 8 Track Foods was able to launch at the brink of the COVID-19 pandemic and still secure a deal with Whole Foods Market.

Estee Lauder Blasting Into Space

The beauty company is launching its Advanced Night Repair Synchronized Multi-Recovery Complex serum into space via an Antares rocket on Sept. 29.

Mars and Reynolds American Nab Best Place to Work Awards

Fortune released its ranking of the 10 Best Large Workplaces in Manufacturing and Production, and this year’s list included two consumer goods companies.

For consumer goods and retail brands considering the path of self-service data science, it’s important to first understand the terms and technology, how the tools function, and which applications are paving the way toward true self-service.

The Kraft Heinz Company continued its corporate transformation, bringing on Diana Frost as chief growth officer for Kraft Heinz Canada.

River Logic was tasked with creating a digital twin of the multinational tobacco company's global manufacturing network.

CGT has been ranking consumer goods executives' customer satisfaction with their tech vendors for 20 years in its annual Readers' Choice Survey, and this year we’re taking our research one step further by presenting the CGT Software Leaderboard.

The Kraft Heinz Company revealed the next step in its turnaround: an operating model centered on five pillars that cuts costs by $2 billion, increases marketing spend by 30%, and sells off some of its cheese businesses.

With consumer mobile use up more than 45% during the COVID-19 outbreak, brands have a unique opportunity to connect with buyers who are open to altering their purchasing habits.

Barefoot Wine has teamed with the Black Eyed Peas for its first augmented reality-powered marketing campaign. Under the campaign, consumers can scan the QR code on Barefoot and Black Eyed Peas “Band Together” displays at retail, directing their smartphones to a dedicated website.

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Supply Chain Report 2020: A Wake-Up Call for the Future of Consumer Goods

The 5 trends you can expect to see in supply chains in 2020 and beyond.

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Build a Strong AI Foundation and Be Ready for the Next Disruption

Follow these 3 requirements to build a strong artificial intelligence foundation. 

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Analytics Unite Transforms Into a Global Virtual Experience

Analytics Unite, the Summit for Retailers and Consumer Brands, has been redefined as a 100% virtual experience to continue serving as an essential destination where retailers and CG executives can learn and share ideas.

Mark Your Calendar

Thought Leadership

July
15

Growth in Uncertainty: What Lies Beyond

Consumer products companies want to move forward, but in many cases, their strategies, priorities and actions are being viewed through a historical lens. Even in the best of times, that approach is flawed — and now, in response to COVID-19, it’s fatally flawed.

May
09

Growth in Uncertainty: Imagine the Next

For investors, consumer products were a safe bet: a shelter in bad times, a reliable source of growth in better times. The good news for companies is that this dynamic lasted for a very long time.

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