Artificial Intelligence

Colgate-Palmolive Pushes Further Into Decision Intelligence

Colgate-Palmolive is strengthening its decision-making capabilities throughout its entire fulfillment network.
Hill's Science Diet
People / Honors / Awards

Who Is the Next CGT CMO of the Year?

This one of-a-kind award is given to the Chief Marketing Officer who has made the greatest demonstrable impact on his or her organization through the implementation and successful use of new marketing strategies, technologies and/or processes. 
Supply Chain

Walmart Looks to Reduce Waste Through Sustainable Packaging

The company will emphasize sustainability for the hundreds of millions of packages they ship yearly, adopting measures to reduce packaging waste for online orders.
teaser walmart

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Mapping Your Consumer Data Strategy

A unified consumer data strategy allows businesses to draw together data from multiple sources and manage interactions at every touchpoint. Learn the key steps to identify where the most valuable consumer data is coming from today – and how to best use it.


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5 Steps to Next-Level Revenue Growth Management

Consumer goods companies are embracing revenue growth management (RGM) as an opportunity to manipulate their most powerful levers—pricing, promotions, assortment, and trade investment—to shape revenue and margins. Consider these five steps, and learn from companies like Kimberly-Clark and Kraft Heinz. 

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revenue growth management