Colgate-Palmolive Pushes Further Into Decision Intelligence
Who Is the Next CGT CMO of the Year?
Walmart Looks to Reduce Waste Through Sustainable Packaging
VF Corporation Launches New 1.2 Million Square Foot Distribution FacilityThe new VF Corporation facility will be the largest within its global network of 46 distribution centers.
Ahead of the Class: How Brands Can Break Through During BTSIt’s almost back-to-school season, which means it's time for CPGs and retailers to set up their annual school bus displays; however, to get the attention of today’s omnichannel shoppers, brands and retailers also need to get creative with their digital content.
Gatorade Previews High-Tech R&D CenterGatorade Sports and Science Institute launches a new R&D lab to analyze athletes' energy and hydration needs.
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Mapping Your Consumer Data Strategy
A unified consumer data strategy allows businesses to draw together data from multiple sources and manage interactions at every touchpoint. Learn the key steps to identify where the most valuable consumer data is coming from today – and how to best use it.
5 Steps to Next-Level Revenue Growth Management
Consumer goods companies are embracing revenue growth management (RGM) as an opportunity to manipulate their most powerful levers—pricing, promotions, assortment, and trade investment—to shape revenue and margins. Consider these five steps, and learn from companies like Kimberly-Clark and Kraft Heinz.
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Research: The State of Collaboration Technologies in Consumer Goods
We surveyed the CGT audience to get the pulse on today's consumer goods collaboration strategies and technology investments.