Webinars

Inside AB InBev’s Test, Learn, Scale Approach to DTC
What began as AB InBev’s global incubator has evolved into a driving force that was well-positioned to meet consumer demands and accelerate its efforts during the pandemic. CGT explored how the company came together to invest and build a customer-centric mindset, scale its digital ecosystem and supply chain, and evolve DTC capability post-pandemic for global scale.
Exploring the Future of Retail & Consumer Goods Analytics
Today’s consumer goods brands are eager to cruise right past the recovery stage and instead situate themselves just a hop, skip, and a jump away from the future. CGT fielded some inside perspective of today’s analytic investment priorities through a chat with Servco Pacific, an automotive retailer that also has the ownership stake for Fender Musical Instruments.

How 2 CG Brands Tackle Manufacturing Complexity

Consumer goods manufacturers need to adapt their digital transformation strategies even faster to survive in this increasingly competitive market. In a recent CGT webinar, we talked with about how Granado Cosmetics and Natural One Beverages used APS to play a key role in achieving that digital transformation.
New Day, New Rules: Democratizing Data to Unlock CPG Growth

To enable sustained growth for brands now and in the future, CPG leaders musts ditch the endless reports and useless dashboards that do little to enable actionable decisions. Learn how!
How Diageo Drives Digital Conversions for Brands Like Baileys & Johnnie Walker

While most of today's consumer goods brands are all-in on growing digital sales, things are a bit trickier for the alcohol beverage category. A recent webinar with two Diageo e-commerce leaders explored how the brand has managed to make massive e-commerce gains despite today's antiquated and often complicated laws.
Marketing Mix Crystal Ball: Inside Facebook & Ocean Spray’s Analytic Methodologies

With today’s channel and media fragmentation, consumer goods brands can’t rely on gut instincts to get their marketing mixes right. And as these channels grow (and budgets shrink), properly leveraging the power of analytics is what’s separating the winners from the losers.
How Close Can We Get to a Self-Driving Supply Chain?

As more brands turn to tech to maintain agility and transform their planning process, a recent webinar shared insight from IDC about when we can expect things to right-size themselves, the valuable role AI can play in forecasting, and why tech can’t solve all our problems.
Smashing Linear Dependencies In the Supply Chain

As online shopping skyrockets, a recent CGT webinar explored how to shatter the linearity of traditional value chains; gain visibility into sales, inventory, and sales; and leverage real-time consumer insights to accelerate profitable growth.
How AB InBev is Using Direct-To-Consumer to Connect with Customers and Empower Small Retailers
The Secrets of DTC Success

We dug into the technologies, tools and tricks of today's successful DTC brands (and those new to DTC), including what makes the digital natives just so special. Read on for an edited transcript and all of the presentation slides, and learn why done is better than perfect, but personal wins all.

Inside AB InBev’s Test, Learn, Scale Approach to DTC

Exploring the Future of Retail & Consumer Goods Analytics

How 2 CG Brands Tackle Manufacturing Complexity

New Day, New Rules: Democratizing Data to Unlock CPG Growth

How Diageo Drives Digital Conversions for Brands Like Baileys & Johnnie Walker

Marketing Mix Crystal Ball: Inside Facebook & Ocean Spray’s Analytic Methodologies

How Close Can We Get to a Self-Driving Supply Chain?

Smashing Linear Dependencies In the Supply Chain

How AB InBev is Using Direct-To-Consumer to Connect with Customers and Empower Small Retailers

The Secrets of DTC Success