Webinars

The Zero-Based Approach: Welch's Christine Kwiat on Fueling Product Innovation
Whether it’s right-sizing the staffing or knowing the magic question to get the necessary resources, the potential for a product launch misstep is vast, and learning from previous wins and losses is essential. Read on for an insider view on the food company’s product launch and project management strategies from Christine Kwiat, Welch’s VP of innovation.
Driving Consumer Loyalty & Brand Trust Through Data Analytics Across the Supply Chain
Explore the methods today’s future-forward companies are leveraging to increase food safety and freshness, minimize waste, enhance their brand’s reputation, and grow profits by leveraging data analytics across the supply chain

A Culture of AI: Tyson Foods' Lee Slezak On Scaling New Tech Across the Enterprise

Tyson's VP of IT recently joined a CGT webinar sharing insight into its AI culture, the backbone of its analytics practice, how the company is attracting and nurturing data science talent, and the unsung hero of what makes this all work.
Research Shows How CGs Are Prioritizing Data, Analytics in Sales & Marketing

CGT and Sigmoid recently conducted a webinar to dive into exciting insights such as the trends that are shape-shifting consumers who demand agility, digital transformation, and use of AI and ML in sales and marketing that define the consumer goods companies in the post-pandemic world.
Managing Supply Chain Fragility and the Conscious Consumer

In this session, we’ll explore how to lead your business through the new normal by delivering a seamless supply chain, aligned to your company’s sustainability goals.
Cuisinart, Avocados From Mexico, Native Marketing All-Stars Talk Today's Tech Priorities

From the convergence of technology, infinite data sources and new channels, the future of marketing in CG is more complicated than ever – here are some innovative ways to break through the noise.
Average Can’t Cut It: Why REX Matters More Than Ever (and How to Get It Right)

CGs must conquer the hurdles of timely sales data, communication with field teams, and improving merchandising and promotion effectiveness, as well as tackling the supply chain disruptions that undoubtedly arise. Learn how today’s successful CGs are winning in the marketplace thanks to nimble REX strategies and technologies.
You Have the Data ... Why is No One Using It?!

Learn how and why brands are investing in AI and big data to enable insight-driven decision making at scale.
Reinventing Operations to Meet 24/7 Customer Needs

As business demands ratchet a bit higher every day, wholesale distributors, in particular, have a unique opportunity to reimagine internal functions. This includes leveraging new technologies to automate transaction activities. Learn how freeing high-value employees of mundane tasks can reinvent operations with the end user in mind.
Don't Be Creepy: Fusing Consumer Data’s Gap Between Priority and Reality

Leverage consumer data properly and you'll create lasting, loyal relationships that revolve around customer value. Take one misstep in a world hyper-focused on the customer experience, and consumers will brand you "creepy" and flee.

The Zero-Based Approach: Welch's Christine Kwiat on Fueling Product Innovation

Driving Consumer Loyalty & Brand Trust Through Data Analytics Across the Supply Chain

A Culture of AI: Tyson Foods' Lee Slezak On Scaling New Tech Across the Enterprise

Research Shows How CGs Are Prioritizing Data, Analytics in Sales & Marketing

Managing Supply Chain Fragility and the Conscious Consumer

Cuisinart, Avocados From Mexico, Native Marketing All-Stars Talk Today's Tech Priorities

Average Can’t Cut It: Why REX Matters More Than Ever (and How to Get It Right)

You Have the Data ... Why is No One Using It?!

Reinventing Operations to Meet 24/7 Customer Needs

Don't Be Creepy: Fusing Consumer Data’s Gap Between Priority and Reality