Exploring the Future of Retail & Consumer Goods Analytics

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Today’s retailers are eager to cruise right past the recovery stage and instead situate themselves just a hop, skip, and a jump away from the future. CGT fielded some inside perspective of today’s analytic investment priorities through a chat with Servco Pacific, an automotive company that also has the ownership stake for Fender Musical Instruments.

Read on to learn how it’s looking to enhance its analytic capabilities, how it leverages consumer data for a competitive edge, and just what's topping the list when it comes to concerns about retail data sharing.