Unilever Grows GenAI Scalability With Expanded Accenture Partnership
Unilever is working on a multi-year program to progress on its generative AI use cases, scaling them across the enterprise to introduce global operational efficiencies and reduce costs.
The company has expanded its partnership with Accenture to simplify its digital capabilities and innovate within product development by tapping into the tech company's GenWizard AI platform with more than 350 patents and ready-to-use tools and frameworks.
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CEO Hein Schumacher said the company had already introduced 500 AI applications as part of the strategy to reach new levels of efficiency. “But as AI matures and becomes increasingly intelligent and intuitive, we see so much more potential,” he said. “Now, as part of our action plan to deliver faster growth, drive productivity, and dial up performance, we’re going deeper.”
As part of this, Unilever will use its Horizon3 global AI lab to analyze areas where artificial intelligence can have a significant transformational impact and deliver high-value ROI.
Growing AI Capabilities
The initial partnership with Accenture provided Unilever with a “switchboard” platform through which it could select different combinations of AI models to solve business challenges and expedite and scale AI efforts.
Unilever isn’t shying away from innovative, next-gen technology. Along with growing its generative AI capabilities, the company also partnered with Microsoft to prepare for quantum computing experimentation within product development.
