Unilever's Blueprint for Turning Impressions Into AffiliationBy capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire. Readying for Agentic CommerceAgentic commerce is still emerging, but its potential impact is coming into focus, reshaping how products are surfaced, compared and ultimately chosen. Unilever Grows Supplement Portfolio With Grüns Acquisition The moves is part of an overall strategy to build stronger portfolios in four categories: beauty and wellness, personal care, home care and nutrition. McCormick, Unilever $15B Deal to Create 'Global Flavor Leader' Unilever will receive $15.7 billion in cash for the transaction, which is expected to close by mid 2027. Dermalogica Boost Inventory Accuracy With AI Drone Scanning Prior to the partnership, Dermalogica was using manual inventory counting methods that took up to two months to complete. Unilever Names Reema Jain CIO The leadership shift comes at a time when Unilever is progressing on an AI- and tech-enabled growth strategy. Unilever to Work With Google Cloud on Five-Year AI, Data Partnership Unilever looks to overhaul its end-to-end operations through advanced analytics, artificial intelligence and new marketing capabilities. Barry Callebaut Hires Ex-Unilever Leader Hein Schumacher as CEO Callebaut was selected following an "extensive global search process," according to the board. Unilever Consolidates Marketing Oversight, Expands Leandro Barreto's CMO Role Unilever is restructuring its marketing function so that a single leader has greater ownership over efforts within its business groups. Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign Unilever used consumer data it collected to inform a social-first campaign that promotes the Knorr brand 1 2 3 4 5 Next Last
