Unilever Co.

Teams working in this space will look at the potential of quantum computing and new breakthroughs in neuroscience, skin biology and human physiology.

There's an increased expectation around convenience, social visibility, digital agility and direct brand interaction, according to the company.

These are just a few examples of consumer goods companies that have taken a foundation-first approach to agentic orchestration, building out the infrastructure that can support scalability in the future.

Agentic commerce is still emerging, but its potential impact is coming into focus, reshaping how products are surfaced, compared and ultimately chosen. Learn how companies like Unilever and Walmart are preparing.

Both are cutting down on innovation timelines and introducing efficiencies by embedding AI-enabled capabilities across their enterprises.

Procter & Gamble, 3M, Lands’ End and American Eagle Outfitters are among the brands and retailers that will use Amazon's newly launched Supply Chain Services.

By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.

Agentic commerce is still emerging, but its potential impact is coming into focus, reshaping how products are surfaced, compared and ultimately chosen.