Teva Launches New Shoe Collection
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Teva, an action outdoor brand and division of Deckers Outdoor Corporation announces the launch of the TevaSphere collection designed to meet the performance needs of the outdoor athlete. With a spherical heel and pod-arch system, the TevaSphere technology delivers a more natural point of impact, efficient transition and superior stability on varied terrain.
"Teva has been providing innovative footwear for the outdoors since pioneering the sport-sandal category almost thirty years ago," says Teva Brand President Joel Heath. "We are, once again, putting our stake in the ground; with TevaSphere we are delivering a technology-based solution that addresses the shortcomings of both minimalist and over-supportive athletic shoes."
Participation in non-traditional outdoor sports such as adventure racing, obstacle courses and mud runs is steadily on the rise. In an effort to meet the demands of this growing group of consumers, Teva spent more than four years developing the TevaSphere technology that solves a real problem for outdoor athletes who face a diverse range of terrain and obstacles in their outdoor pursuits.
The brand's product and design team collaborated with leading sports science and human performance institute P3 (Peak Performance Project) to create the first outdoor cross-trainer offering a spherical heel and pod-based arch support system. P3 proved through extensive testing that the spherical heel lowers the user's point of contact with terrain for a more natural point of impact and more efficient transition. The pod-arch system provides specific support only where needed, offering phenomenal stability without restricting freedom of movement or adding unnecessary weight to the shoe.