Internet of Things (IoT)

HarperCollins Christian Publishing began testing a new marketing channel this month by providing daily inspirational messages through the Amazon Alexa "intelligent assistant" voice control system.

Sneaker IQ went up a few notches as Under Armour unveiled UA Record Equipped running shoes with automatic tracking capabilities and pre-workout data on muscular fatigue.

Rapidly changing consumer behaviors, fueled by an increased use of technology and expanding shopping options within a slow growth environment, are forcing consumer goods companies to hone in on growth and consumers. CGT partners with Gartner to provide insights to help understand the industrys latest survey data.

Leading brands, including Cole Haan, Puma and Suitsupply, use Commerce Cloud to connect with customers in entirely new ways.

A recent survey indicates most manufacturers plan to increase investments in data analytics over the next year, even while delaying other technology investments.

The initiative intends to address the difficulty manufacturers face in deploying the latest digital technologies, such as real-time tracking, 3D modeling and visualization, and the Internet-of-Things, on a large scale.

With consumers becoming more connected through smart devices, and having access to more information, there is a surge of data hitting the industry that can help consumer goods manufacturers better predict what consumers want and need.