While AI and machine learning are in widespread use across the CG industry, a level of confusion and uncertainty about their role in the enterprise and how to best deploy them is still prevalent. To uncover some of the ways they can have real value in retail execution, CGT hosted a virtual fireside chat with a pair of industry thought leaders.
Artificial intelligence has been used widely to address a huge righty variety of business challenges and opportunities. Where it hasn’t been deployed all that often is in the area of sustainability and general corporate responsibility.
Reckitt Benckiser will leverage Google’s technology to unify its data into a single source of truth and develop new consumer identification, journey and behavior capabilities.
In the age of coronavirus, AI models can not accurately generate predictions. And yet, they have also never been more critical for the success on the consumer product industry
From smart factories to a more intelligent supply chain to the 360º customer journey, AWS is transforming every step in the way CPG companies go to market.
