Anthony Bigornia of CAS on Optimizing TradeAnthony Bigornia, vice president of Product Strategy, CAS, shares tips on how trade can be optimized to better serve both manufacturers and retailers, and gives a glimpse into how the digital world may affect promotions. Coca-Cola's Vault Joins ForcesCombined with the USO and country music duo, Vault delivers holiday greetings to the U.S. military worldwide. Kleenex Transforms Tissue Category The new design for softer and stronger tissue with lotion is part of Kimberly-Clark's focus on innovation. Beech-Nut Gets Closer to Customers The new services include direct marketing and permission-based e-mail marketing. P&G Unveils New Febreze Line A fine mist formula aims to deliver all-in-one freshness benefit, eliminating odors in fabrics and air. Cheryl Perkins of Innovationedge on the Meaning of Innovation Cheryl Perkins, founder and president of Innovationedge, assesses how current trends are shining new light on the meaning of innovation. Mountain Dew Consumers Create Latest Flavor More than a quarter of a million consumers voted for Mountain Dew Voltage to become the brand's next flavor line extension. Calvin Klein Sells Online Calvinklein.com expands its operations to include on-line sales of Calvin Klein 'better' apparel, accessories, as well as products for the home. Catching Up With Steve Sigrist, Newell Rubbermaid, Wal-Mart Division Sigrist shares best practice tips for data sharing and internal collaboration with CGT Executive Editor Kara Romanow. Birds Eye View CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue. First Previous 80 81 82 83 84 Next Last
