The movie will also feature a soundtrack produced by music mogul Randy Jackson, which will be sold with the DVD together exclusively at Wal-Mart Stores.
The New Year is here and with overall economic growth predicted to be less than 4 percent, lean marketing budgets will continue to be the trend for consumer goods marketers.
The ad emphasizes the company's commitment to disclosing the ingredients in its products. Snapware specializes in storage and organization solutions for the home and kitchen.
A clever excuse indeed, a marketing campaign presents "Walking the Dog" as the perfect ploy for catching up with friends to have a Newcastle Brown Ale.