Consumer products executives have anopportunity to realize competitive advantage through a new set of metrics thatare tailored toward their specific organizational structure, strategy and goals.
The Jones New York section of Macy's will feature a smart store design and offer smart-phone content created to enrich the shopping experience for Jones customers.
Inan ambitious move set to break new ground in nightlife experiences, one of theworld's leading vodka brands unveils the "Smirnoff Nightlife ExchangeProject".
Selectedfrom almost 400 applications, the first 12 grant recipients each successfullydemonstrated unique baby or childcare product ideas that address unmetparenting needs and make life easier for moms and dads.