CGT Archives

The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.

The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, is excited to announce the return of its "Mug Up" promotion.

The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Betty Crocker launches a dozen new baking products in partnership with the Hershey Company.

Premium Swiss chocolatier Lindt & Sprungli USA, with help from celebrity chef, Curtis Stone, is kicking off the "Taste the Difference" program.

Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen.

The Get Crackin' ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends.