Over a thousand members of the CPG industry convened in Chicago — not to commiserate but rather collaborate, as execs challenged one another to be better stewards of the planet and their consumers.
As part of the company’s digital transformation and personalization strategies to bolster operations and customer relationships, the company is looking toward generative AI.
The tech- and data-powered strategies that drive behind-the-scenes processes are at the heart of innovation efforts, and J.M. Smucker has provided CGT with details.
The trial run will allow the company to gain insights about how consumers understand the sustainability strategy and interact with the new material. Learn more.
