Product Innovation

Hallmark, AOL, Kraft Talk Creating Consumer Value
Innovation-focused executives from Kraft, Hallmark, AOL and many more met to deepen their understanding of true innovation at CGT's sixth annual Growth and Innovation Forum. Click here for key takeaways from the events insightful presentations and panels discussions
Innovation Governance: Aligning Strategy, Ideation and Execution for Better Business Results
This paper describes innovation governance, a system of cross-functional decision-making processes that define, align and manage innovation activities across the entire product lifecycle, ensuring the achievement of strategic growth goals.

CGT Reveals 2011 Innovation Award Winners

Only 18 percent of new products are considered highly innovative. Needless to say, true innovation is a feat enjoyed by an elite few each year, and that is why CGT is once again recognizing six consumer goods companies that defied the odds to launch successful new products in 2010/11.
PepsiCo Unites Operations with Two New Initiatives

The creation of the Global Snacks Group and Power of One Americas Council are critical components of the companys long-term strategy to strengthen and extend its global leadership position in snacks and leverage the power of its combined food and beverage businesses.
Immaculate Baking Revamps Package Design

To support an expansion in distribution, the companys marketing team undertook a package redesign and developed five alternative package design themes with the help of Affinnova Inc.
Social Listening

Innovationedge Founder Cheryl Perkins offers guidance for mastering the art of co-created innovation.
2011 Product Innovation Solutions

A comparison chart of solution providers to the 2011 consumer goods industry in the areas of PLM, PIM, portfolio management and much more. Plus, industry experts address market trends and challenges.
Consumers Demand More of New Henkel Product

Henkel doubles production of Purex Complete Crystals Softener to accommodate runaway consumer demand for the product.
American Greetings Offers Mobile Greetings

justWink offers the next generation of greeting card shoppers a connection with the mobile world for the first time.
P&G Shapes the Store

Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.