Square One Skips Ahead

a close up of a bottle

Square One Organic Spirits is expanding its retail footprint through a pair of new partnerships.

The spirits and cocktail brand inked non-alcoholic beverage distribution agreements with United National Foods (UNFI) and KeHE Distributors.

UNFI is a distributor of natural, organic and specialty products in the United States, while KeHF distributes natural, organic, specialty and fresh products to specialty grocers and retailers.

Founded in 2006, Square One makes flavor-infused vodkas using organic fruits, flowers, spices, vegetables and herbs that are geared toward consumers with eco-conscious mindsets. It launched a line of certified organic mixers in 2019 and entered certified organic canned cocktails last year.

The Charlottesville, VA-based company places sustainability at the core of its operations, with efforts extending to the use of soy inks, FSC-certified and carbon neutral face labels and wind-power at its distillery. 

"Back in the early 2000s, artificial ingredients, added sugar and preservatives were all the rage in spirits as the race to launch flavors filled the back bar," said Allison Evanow, founder and CEO of Square One Organic Spirits, in a statement. "At the same time, those same restaurants serving those artificial cocktails were featuring menus driven by the farm-to-table philosophy — talk about a disconnect! I knew there was an opportunity, and I decided to fill it."

More on Distribution

  • True Demand: The Difference Between Assuming and Knowing

    When sales and supply chain visibility stops at the retailer or DC level, it can lead to empty shelves. Without understanding your inventory and sales, down to individual SKUs and stores, do you really know if you’re meeting demand everywhere it exists? Download the guide to learn more.
    a person standing next to a book shelf
  • AB InBev Growing B2B Platform — and Focusing On Consumers — to Maintain Momentum

    As the beverage company experiences acceleration in adoption of online B2B platforms, e-commerce and digital marketing, its previous investments in these areas are serving it well.
  • Coca-Cola, Clorox, Land O’Lakes Among Those Teaming with CBA for Contactless Task Force

    The group, which also includes McCormick, Post Holdings and Church & Dwight, will develop scalable, uniform standards for safely transporting and exchanging freight.