Kraft Lays Out New Global Growth Strategy Kraft Foods has hit its sweet spot, according to Chairman and CEO Irene Rosenfeld, who earlier this week outlined the companys new strategies for its product portfolio and financial performance. PepsiCo Pilots Digital Marketing ProgramsTargeted consumers of Gatorade, Pepsi, Frito-Lay, Quaker Chewy granola bars and Pepsi beverages in restaurants will see new digital marketing activations as early as the fourth quarter of this year, thanks to the PepsiCo10 pilot programs. Reckitt Benckiser Launches Social Media Game Designed to mirror the real-life experience of being a marketing executive, poweRBrands boasted 40,000 players, 120,000 visits and 5,800 Facebook fans during its first month live. PepsiCo Launches Innovation Fellowship Program Six individuals will be invited to work side-by-side with approximately 24 PepsiCo leaders in an eight-session innovation and design workshop. P&G Alters the Laundry Aisle Again New compacted detergents join other products in the P&G Future Friendly portfolio, such as Tide ColdWater, PUR and Cascade Action Pacs. Fox Head Selects PLM Solution for Growth The California-based company has purchased Centric's Product Specification, Sourcing, Calendar Management and Line Planning modules. IDC Manufacturing Insights Expands PLM Coverage A seasoned research analysts joins the team to extend the product lifecycle management coverage area. Quaker Oats Sets New Direction for Growth The noted breakfast leader introduces two hot cereal lines, improved instant oatmeal, partnership with noted fitness coach and new marketing campaign P&G Pilots Innovative Packaging By this renewable packaging on some of its global beauty brands, P&G will leverage its scale to deliver meaningful environmental improvements. Retail Solutions Transitions Sales Insight Customers from Datalliance The agreement further extends Retail Solutions market leadership; adds coverage in the home improvement channel. First Previous 152 153 154 155 156 Next Last
