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Product Innovation

  • American Greetings Offers Mobile Greetings

    justWink offers the next generation of greeting card shoppers a connection with the mobile world for the first time.
  • Snack Factory Innovates in a Crunch

    Like most small companies, innovation is a vital part of Snack Factory's business strategy for its Pretzel Crisps brand. Here's how the company entered the growing Bold & Spicy category in record time.
  • New Product Introduction

    Successful new product launches are typically one of the top goals for CG executives, yet this process is one of the most complex. This month, CGT and Sopheon surveyed the industry to determine where process and technology improvements are needed most.
  • Social Listening

    Innovationedge Founder Cheryl Perkins offers guidance for mastering the art of co-created innovation.
  • Amway Does the Twist

    NUTRILITE Fruits & Vegetables 2GO Twist Tubes provide the natural antioxidant equivalent of two of the nine to 13 recommended servings of fruits and vegetables a day in a convenient, squeezable tube.
  • Windex is Going Miniature

    The launch of Windex Mini comes on the heels of Johnson's speech at the 2011 Fortune Brainstorm Green conference in April 2011.
  • P&G Shapes the Store

    Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.
  • 2011 Product Innovation Solutions

    A comparison chart of solution providers to the 2011 consumer goods industry in the areas of PLM, PIM, portfolio management and much more. Plus, industry experts address market trends and challenges.
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