P&G Chief Brand Officer Talks Digital Marketing

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P&G Chief Brand Officer Talks Digital Marketing

By Nicole Giannopoulos - 03/11/2015
While speaking at the Association of National Advertisers' Media Leadership Conference yesterday (5 March), Pritchard said that the use of digital technology for creativity marks one of the most important moments the advertising industry has ever seen.
 
However, this comes with both benefits and downturns. Pritchard says: "We are only at the beginning of mastering this amazing new creative canvas, and the media machine behind it."
 
Brands should be careful of becoming obsessed with technology when it comes at the cost of creating a better customer experience according to Pritchard.
 
"We've all been understandably racing to master the new technologies in this ever-changing machine, but I have a little secret for you: we will never master all of these technologies. We need to lose our obsession with the technology in the machine, and turn our attention to what really matters – the consumer experience," adds Pritchard.
 
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