Coty, which counts such brands as Covergirl, Max Factor, Adidas and Clairol under its umbrella, is currently exploring the sale of its professional beauty division.
Franks will be responsible for operations in all of the company’s global markets, including driving unified growth as Godiva expands into new channels and categories.
The new role will have oversight over the company's digital transformation efforts and building new capabilities to advance innovation and speed to market.