Personalization

Optimizing for an Omnichannel World
In this month’s CGTech Tips, subject matter experts from GoSpotCheck and InfoVista provide advice on how consumer goods companies can improve their retail execution both in-store and online.
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Phygital Retail and New-Age IT Services
This white paper from Hexaware examines some of the new age IT infrastructure services that solution partners can provide to help retailers deliver the "phygital" experiences needed to satisfy increasingly demanding consumers.
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Innit Introduces Online Meal Kits

The kits are designed to work with Innit’s Connected Food Platform personalized meal planning app.
Retail and Consumer Goods Analytics Study 2018: Retailers

Wielding Analytics in the Battle for Customers: Retailers retaliate against an expanding competitive set
Paris Goes Smart 'Phygital'

After a trip to Paris, Michael Forhez and the Oracle ISG Consumer Markets team ruminate on France’s evolving global and agile retail ecosystem.
L'Oreal Adds Another "D.O.S.E" of Product Customization

Using scanning technology and more than 2,000 algorithms, the new technology-driven service can create dozens of shopper-specific formulations.
The Downside of Not Personalizing Content

With advances in artificial intelligence and machine learning, there’s no reason not to personalize — unless you actually want to imperil your brand's business.
Wilson Launches a Custom Racket 'Shop'

Wilson Sporting Goods introduced an online platform that lets tennis players design their own rackets.
Boosting ROI with 360-Degree Consumer Mapping

With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.
Using Technology to Deliver the ‘Endless Aisle’

With consumers increasingly buying products "anywhere, any time," brands and retailers must deliver engaging experiences that capture their attention before, during, and after the physical shopping experience.

Optimizing for an Omnichannel World

Phygital Retail and New-Age IT Services

Innit Introduces Online Meal Kits

Retail and Consumer Goods Analytics Study 2018: Retailers

Paris Goes Smart 'Phygital'

L'Oreal Adds Another "D.O.S.E" of Product Customization

The Downside of Not Personalizing Content

Wilson Launches a Custom Racket 'Shop'

Boosting ROI with 360-Degree Consumer Mapping

Using Technology to Deliver the ‘Endless Aisle’