Personalization

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

Brands can develop better products, more relevant services, and more personalized experiences if they engage actively with their consumers.

In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.

Path to Purchase IQ looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: Lab141 and its "made4me" fit technology.

The apparel giant will use Boston-based retail predictive analytics and demand sensing firm Celect to bolster its direct-to-consumer strategy at the global level.

The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. 

The new Color ID quiz determines the shopper's best color fit based on answers to 10 questions — such as couch and movie-watching preferences.