Personalization

Tapestry Looks To Power Personalized Experiences
The Tapestry house of luxury brands, which includes Coach, Kate Spade and Stuart Weitzman, will leverage new customer data platform products to generate comprehensive customer profiles, serving as a foundation for predictive analytics to improve customer interactions.
Rite Aid’s New Media Partnership Connecting Brands & Consumers Through Personalization
Rite Aid’s new partnership with media and analytics provider Quotient will enable consumer goods brands to execute targeted, digital media campaigns to the retailer’s customers, thereby driving in-store and online conversions.

3 Ways to Use Data to Keep Up with Changing Consumer Preferences

Marketing personalization strategies can help you get to know your customers better. Here are a few ways to use data to get closer to consumers.
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Why Customer Data Platforms?

Here, we caught up with Treasure Data's CPG Industry Solutions Lead, David McCarty to find out how customer data platforms can help CGs build a foundation for future-proof success.
Salesforce Announces Digital 360 for Single Source of Truth

Salesforce announced Digital 360, its new platform that combines its Marketing Cloud, Commerce Cloud and Experience Cloud solutions for what’s intended to be a scalable, data-driven, single source of truth for personalizing customer experiences.
General Mills Remains in ‘Early Innings’ in Leveraging Data

General Mills remains committed to continuing its e-commerce momentum.
CVS Pharmacy Launches New Digital Media Platform for CPG Suppliers

The CVS Media Exchange offers fully managed ad placements across channels, which aims to create more meaningful ways for CPG brands to connect with customers.
Stride Rite Footwear Fit Tech Helping the Littlest Social Distancers

More retailers are installing Stride Rite’s Fit Zone footwear measurement machines in order to account for social distancing in today’s new retail landscape.
Yankee Candle Gets Personal with New Commerce Partnership

Yankee Candle is deepening customer relationships with its new subscription service partnership.
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Personalization at Scale in Consumer Goods

Tapestry Looks To Power Personalized Experiences

Rite Aid’s New Media Partnership Connecting Brands & Consumers Through Personalization

3 Ways to Use Data to Keep Up with Changing Consumer Preferences

Why Customer Data Platforms?

Salesforce Announces Digital 360 for Single Source of Truth

General Mills Remains in ‘Early Innings’ in Leveraging Data

CVS Pharmacy Launches New Digital Media Platform for CPG Suppliers

Stride Rite Footwear Fit Tech Helping the Littlest Social Distancers

Yankee Candle Gets Personal with New Commerce Partnership

Personalization at Scale in Consumer Goods