The Path to Purchase Institute will hold a new in-person event Nov. 1-3 at the Hyatt Regency Grand Cypress in Orlando, FL.
Owned by CGT parent EnsembleIQ, The Path to Purchase Institute provides marketing insights, intelligence, education and networking source for product manufacturers, retailers, agencies and solution providers. Its new event, Path to Purchase Live, will gather consumer product marketing and retail leaders in-person for the first time in two years with an interactive education and networking event, including a diverse program showcasing winning 2021 success stories and unveiling timely spend trend research.
The event will feature leading industry experts presenting new strategies attendees can activate now to drive sales following two years of unprecedented changes in how consumers discover, consider and make purchase decisions.
“Path to Purchase Live will provide industry-leading educational and networking experiences to reconnect the community," said Eric Savitch, VP and brand director of the Path to Purchase Institute. "It will be a great opportunity for the industry to share what they have learned about changes in shopper behavior over the past 18 months.”
The emerging event program includes a keynote speaker delivering new insights into “How Will the World Shop Next?” There will also be sessions on sustainability, driving purchases online and in-store, pandemic leadership lessons from Institute Hall of Fame inductees, facilitated roundtable discussions of critical industry issues, and a retail executive panel sharing what retailers want from brand partnerships.
An educational Adult Beverage Marketing Forum will include a keynote session on navigating the new omnichannel landscape, an online and in-store spending mix best practices session, and a breakdown of delivery capabilities and strategies.
Agencies and solution providers will also have the opportunity to present case studies and research in partnership with brands and retailers, as well as demonstrate their capabilities at digital “Activation Stations.” Networking opportunities include an opening night welcome reception, breakfast and lunch gatherings, and the new Institute Omnishopper Awards dinner and afterparty.
The second day will feature case studies of select successful 2021 activations, presented by brands, retailers, agencies and solution providers through a “Creative Marketing Showcase.” Day three will conclude with a presentation of original research, based on a survey of industry executives, benchmarking spending by marketing activity, sizing the overall market and exploring spending by tactic.
Both CGT and the Institute are part of EnsembleIQ, a premier business intelligence resource for retailers, consumer goods manufacturers, technology providers, hospitality and healthcare professionals, marketing agencies and retail service providers. EnsembleIQ provides an integrated network of information and media information resources, that inform, connect and deliver actionable marketplace intelligence.