Nike is shaking up its leadership structure, shuffling positions to better support the enterprise across various business areas, most notably supply chain and consumer engagement.
Among some of the more significant shifts are Matthew Friend’s and Craig Williams’ expanded roles, and Andy Campion’s new oversight of Nike Virtual Studios. Their new titles are: Williams, president, geographies and marketplace; Friend, EVP and chief financial officer; and Campion, managing director, Strategic Business Ventures.
Through these changes, said John Donahue, president and CEO of Nike, in a statement, the company is driving greater focus and integration across its business and teams, doubling down on serving athletes with compelling products.
“These shifts will allow us to streamline our focus across product, brand storytelling and marketplace, mining deep consumer insights to deliver breakthrough innovation and engagement, while building long-term growth and profitability,” added Donahoe.
Matthew Friend, previously EVP and chief financial officer, now has an expanded role that covers the business areas of procurement, global places and services, and demand and supply management.
He has been with the company for nearly 14 years according to LinkedIn, working across several leadership positions, including CFO of Nike Operating Segments, VP and CFO of Nike Brand and of global brands and functions, among others.