MillerCoors Taps Hispanic Market Opportunities
MillerCoors selects San Antonio-based Bromley Communications as its Hispanic media planning and buying agency. Bromley will lend its Hispanic media planning and buying expertise to MillerCoors, the second largest beer company in America, within the newly formed dedicated media unit, MC Media.
"Winning with Hispanic beer drinkers is critically important to the success of MillerCoors and that's why we are ramping up our resources in Hispanic marketing," says Jackie Woodward, MillerCoors vice president of marketing services. "The fact that the agency's leadership with Hispanic consumers begins at the top, with Hispanic ownership, demonstrates the agency's unique ability to deliver for our brands."
"Winning with Hispanic beer drinkers is critically important to the success of MillerCoors and that's why we are ramping up our resources in Hispanic marketing," says Jackie Woodward, MillerCoors vice president of marketing services. "The fact that the agency's leadership with Hispanic consumers begins at the top, with Hispanic ownership, demonstrates the agency's unique ability to deliver for our brands."
Woodward also notes that Bromley, which is partly owned by Publicis Groupe, will plan and buy media focused against the Hispanic market in all media channels, excluding digital, across MillerCoors' entire brand portfolio. Additionally, Bromley's role as Hispanic creative agency for Coors Light remains unchanged.