Technology

Consumer products companies of all sizes face tremendous pressure to improve operating performance in order to remain competitive.

Molson Coors Brewing Company will implement CAS' CPWerx for a multi-channel Customer Relationship Management (CRM) project in Canada.

7-Eleven taps customer analytics to optimize prices, drive profitability

Footwear and apparel firms streamline speed-to-market strategies

To date, most retailers rely on plastic packaging to discourage thieves who were slitting packages open, grabbing the contents and dropping empty packaging back on shelves.

Procter & Gamble's quest to debunk competitors that too closely mimic its brand packaging is a testament to the sophistication of the new age of private label product.

Awareness and understanding prevailed but maturity of technology still an issue

Re-thinking supply and demand simplifies pricing