Skip to main content

Kimberly-Clark Improves In-Store Product Promotions with RFID

3/21/2007
March 21, 2007 - Like most other consumer product companies, Kimberly-Clark Corporation invests significantly in in-store product promotions, using a manufactured display that features the promoted product as a primary vehicle. These displays are typically shipped from Kimberly-Clark's contracted manufacturers directly to retailers' stores. All too frequently, operational challenges prevent these displays from reaching the sales floor at the beginning of the promotional period.

To solve this complex operational problem, Kimberly-Clark deployed OATSystems' newly introduced OAT Mobile Tag, the enterprise-class, mobile RFID tagging solution to improve the execution of in-store product promotions. The solution, which incorporates the Mobile Tagging Station from ADASA, enables Kimberly-Clark's third-party contract manufacturers to apply RFID tags to promotional displays. In-store RFID readers read the display tags to record when they reach the backroom of the store and again when displays reach the sales floor. When a display tag is read, data is sent to Kimberly-Clark and the retailer showing whether the display has reached the sales floor on time.

"We have been working closely with OAT and ADASA for several months to advance our RFID operational tagging capabilities through a portable edge concept that we developed," says Mike O'Shea, director, Auto-ID Sensing Technology, Kimberly-Clark. "OAT Mobile Tag is a cost-effective solution that allows us to focus our RFID tagging efforts where there is a clear value proposition for Kimberly-Clark and our customers."

In addition, Kimberly-Clark signed an enterprise license agreement to purchase the OATSystems' OAT Foundation Suite as part of its global RFID initiative. Kimberly-Clark plans to use the OAT Foundation Suite -- a complete RFID solution from encoding tags, managing tag readers and gathering and analyzing electronic product code data -- to increase efficiencies within its entire global supply chain and specifically to improve promotion management and other critical business functions, including goods movement within distribution centers, proof of delivery and shipment reconciliations.

X
This ad will auto-close in 10 seconds