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Technology

  • Circuit City Gives Green Tips

    Unveiling new national survey results that show high public interest in energy efficient electronics, retailer Circuit City launches a new Web resource to help consumers adopt "green" strategies.
  • Tips for Dealing in the Event of a Recall

    In 2007, the Consumer Product Safety Commission recalled 447 products for safety concerns. In 2008, the incidence of recalls doesn't seem to be slowing down. A company's ability to react quickly and effectively in the unfortunate event of a recall has a profound impact on its ability to rebuild brand trust. So, CGT picked the brains of industry experts on everything from avoiding the primary causes of product recalls to preparing a company's supply chain to react if and when a recall hits.
  • New Clorox Alliance Launches Green Line

    The Clorox Company releases new Green Works brand of natural cleaning products and celebrates an alliance with the Sierra Club that will help deliver the organization's environmental message to mainstream consumers interested in living a more natural lifestyle.
  • Catching Up With Chris Miller, VP Marketing, LeapFrog Enterprises

    CGT Executive Editor Kara Romanow gets Miller's perspective on the challenges for manufacturers brought on by today's tenuous economy.
  • Playtex Improves Baby Product Safety

    Playtex Infant Care addresses growing public confusion about plastics used in baby bottles by announcing the distribution of one million free samples of Playtex Drop-Ins Original Nurser Systems that are free of bisphenol A (BPA), a chemical used to manufacture polycarbonate plastic products.
  • Shaklee Corp. Keeps in Touch with On-Demand CRM

    Increasing competition and the rise of the Internet posed a challenge to Shaklee Corporation's brand and its ability to sustain the relationships that brought it success in its market.
  • If the Price is Right: Inside Elmer's 2008 Price Increase

    Elmer's shares details of its highly-targeted 2008 price increase.
  • Del Monte Foods Optimizes Trade

    Del Monte has been working on transforming what it considers to be "good" to "great" in its people, processes and systems, and one such area is TPM.
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