Technology

Aiming to accelerate share while driving category growth and brand loyalty, RB (formerly Reckitt Benckiser) executed a global re-launch of its Air Wick brand with a “Home is in the Air” campaign that includes an in-store component to get shoppers to smell the scents.

Brand Marketers
Coca-Cola Co., Atlanta

Russell Baker has been named vice president, shopper marketing strategy, content and capabilities, for Coca-Cola North America.

HEINEKEN USA announces that Dolf van den Brink will be the new CEO of Cuauhtemoc Moctezuma/HEINEKEN Mexico, succeeded by Ronald den Elzen, the current Managing Director of HEINEKEN Portugal.

Many small, organic food companies start with a homegrown story that appeals to its consumer base, however, major consumer goods powerhouses have been recently vacuuming up these niche players. Giants like Coke, General Mills and Kellogg have recently expanded their organic portfolios through acquisition with rumors of more to come. With the risk of being called a sell out, is teaming up with bigger companies better for growth, or is it a death sentence for these smaller players?

Molson Coors expands its Northern presence in the fast growing Indian beer market and creates new opportunities to introduce Molson Coors brands in India.

Consumer goods manufacturers can now benefit from offline-capable Chatter embedded within Spring Mobile Solutions cloud-based sales and merchandising mobile applications.

The luxury linen manufacturer will use Rootstock's cloud manufacturing ERP software to coordinate its manufacturing data with its customer information to better service its trade, interior design and direct customers.