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Technology

  • Digital Solution Transforms Sampling Events

    A digital engagement solution that seeks to maximize trial response may turn anonymous samplers into known consumers.

  • Campbell's Announces Recipe Changes and Expanded Organic Products

    Campbell Soup Company announces several strategic changes to its portfolio including:removal of artificial colors and flavors by end of fiscal 2018;simplifying recipes of existing condensed soups for kids;expanding the Plum line of organic food for babies, tots and kids; and Plum launchingGrowWell, a range of purees which provide nutrients from ingredients like chia and Greek yogurt.

  • Interactive Soccer Ads Boost Mondelez Awareness 220 Percent

    Between June and July, Mondelez's promos got a 220 percent boost in awareness, and engagement went up 88 percent, according to Adweek, thanks to e-commerce-enabled ads.

  • Bumble Bee, Ocean Spray, Sun Products Deploy VMI

    Bumble Bee Seafoods, Ocean Spray Cranberries, Inc., and The Sun Products Corporation are the latest consumer goods suppliers to deploy their Vendor Managed Inventory programs using the Datalliance VMI platform.

  • Is Amazon Developing a Click-and-Collect?

    Rumors are circulating that Amazon may be developing a click-and-collect groceries service.

  • Premier Nutrition Gains Visibility into its Trade Spend

    Manufacturer of protein shakes, bars and powders and joint supplements, Premier Nutrition, quickly realized trade promotion management happens in real time, while spreadsheets dont.

  • Who Is Selling Your Brands Online? At What Price?

    For brands, online sales represent huge opportunities for growth, but there are significant threats as well. Online success starts with complete visibility of who is selling their brands online, where and for how much, especially in the age of marketplaces. Here arethree primary steps to protecting and building brand value online.

  • New IDC PlanScape Offers IoT Guidance

    A new IDC PlanScape is available, offering practical guidance to help IT and business leaders in manufacturing justify investment in IoT and an IoT foundation for incremental improvements and transformation.
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