Technology

Philip Morris International (PMI) is picking up sticks and moving to the country.

After a year-plus of being shut in, consumers are ready to travel again and intend to look good while doing so. To serve this emerging need while still catering to those seeking contactless retail experiences, MAC Cosmetics has opened a new specialty concept store.

In an effort to better connect with Gen Z consumers, Idahoan Foods dove into TikTok with a campaign that not only educated consumers about how to enjoy its products, but also developed a unique music beat and choreographed dance known, naturally, as “the mashed potato dance.”

Mishra, previously chief strategy officer, will oversee the United States, Canada and Latin America businesses, marking a new regional structure for the company.

Owned by CGT parent EnsembleIQ, The Path to Purchase Institute will hold a new in-person event Nov. 1-3 at the Hyatt Regency Grand Cypress in Orlando, FL.

Consumer goods manufacturers need to adapt their digital transformation strategies even faster to survive in this increasingly competitive market. In a recent CGT webinar, we talked with about how Granado Cosmetics and Natural One Beverages used APS to play a key role in achieving that digital transformation.

Amazon's new initiative aims to help build sustainable equity and growth for Black-owned businesses, as well as help them be more successful sellers on its platform.

The Kraft Heinz Company will acquire food sauce company Assan Foods from Kibar Holding in a deal valued at $100 million that's expected to help the company expand its international presence.