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Mapping Out the Omnichannel Retail Media Landscape
CGT’s sister brand Path to Purchase Institute set out to increase transparency in the growing marketplace of retail media, launching an interactive Omnichannel Landscape that highlights existing retailer media networks and relevant key partners across nine categories.
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How Mars Scales GenAI with a Flexible, Governed Platform
In this webinar transcript, Kaarthik Subramaniam, director of digital experience platforms at Mars Global Services, shared the company’s platform-driven approach, which encourages experimentation while maintaining control and scalability across the enterprise.Sponsored
