New Product Launches

After innovating its peanut butter packaging into a squeeze-tube container, J.M. Smucker is bringing the same design to its line of Natural Peanut Butter Spread.

Mtn Dew and Burton Snowboards are teaming on behalf of sustainability as part of a new partnership known as One World.

The beauty brand is the first to jingle into the holiday season with its latest campaign touting an “e.l.f.ing amazing holiday album,” debuting on Triller, with the help of Movers+Shakers creative agency.

Frito-Lay addresses consumer desires for convenience and customization through an innovative approach on its Snacks.com website.

The agricultural cooperative launches Cranberry Seeds, an upcycled ingredient with powerful nutritional benefits and clean label.

The launch of the CPG giant's first HDPE tubes will enable millions of households to recycle their toothpaste packaging in existing recycling streams.

Rubbermaid is taking a different product innovation tack for a different kind of Thanksgiving.