In an effort to appeal to today's modern moms, particularly the growing number of moms online, Johnson's is launching a new comprehensive marketing campaign focused around the theme and power of a mother's touch.
Jones Apparel Group Inc. announces that Wal-Mart will begin carrying the l.e.i. brand for juniors, junior plus and girls in summer 2008 for Back-to- School at Wal-Mart stores nationwide.
Lowry Computer Products launches the Lowry Quick Comply Kits, a complete suite of products designed for suppliers to comply to RFID mandates from Sam's Club, and other large retailers.
Unilever announces that Mike Bauer will retire from the role of vice presidentand general manager, Spreads, Dressings & Beverages, after 31 years with the company.
The Clorox Company introduces Green Works cleaners, a line of natural cleaning products that are as effective as conventional cleaners but made from plant-based ingredients.
Kimberly-Clark Corporation (K-C) is launching the largest non-traditional marketing campaign in its history to help drive further sustainable growth for its Cottonelle brand.