New Product Launches

Crayola turns consumer insights into consumer needs

New York-based Nefeli Corporation, a company specializing in applying Traditional Chinese Medicine concepts to skincare, has filed a $5 million dollar lawsuit against Estee Lauder Inc. and its affiliate Origins Natural Resources Inc. for breach of contract and fraud.

Converse Inc. and Target Corporation reach an innovative partnership agreement to offer One Star vintage-inspired sport lifestyle apparel and footwear, available exclusively at Target stores nationwide beginning in February 2008.

Kinset Stores offers 3D store technology for creating and operating online 3D stores that look and feel like a real store.

Bee-friendly, natural personal care company Burt's Bees is addressing the mysterious disappearance of bees, called Colony Collapse Disorder (CCD), by developing a campaign with co-founder Burt Shavitz that will raise consumer awareness through PSA distribution, online marketing and consumer sampling efforts.

Staples stocks its shelves with productivity tools from Wasp Barcode Technologies.

Nike Inc. reaches agreement on an all-cash offer to acquire Umbro plc, a United Kingdom-based global football (soccer) brand.

As a part of its ongoing commitment to help customers save money and live better, Wal-Mart announces the addition of two new Home brands coming to stores soon.