Nestle and Jamba Juice Enter Ready-to-Drink Alliance
Nestle USA , part of Nestle S.A. , and Jamba Juice, a leading blender of fruit and other naturally healthy ingredients, announce an exclusive worldwide licensing agreement to produce and distribute a line of healthy ready-to-drink beverages under the Jamba brand name. The products will launch in the United States during the second quarter of 2008 and will include two distinct product offerings: Smoothies and Juicies. These products, which have been under development for more than a year, will include Jamba's signature line of healthy vitamin and mineral boosts and meet both companies' high standards for healthiness, taste and quality. "Partnering with Jamba Juice to create these ready-to-drink Smoothies and Juicies is a wonderful opportunity for us to meet our consumers' needs for healthy and fun beverages," said Rob Case, President, Nestle USA Beverage Division. "Jamba Juice is a brand that has become synonymous with fun health and we're pleased to work with them to bring that same excitement for healthy beverages to the mass market."