New Product Launches

What will be the breakthrough new products of next year? Experts reveal seven predictions for the global consumer packaged goods market in 2010, saying next year's new products will recreate the familiar.

To helpevaluate how marketing investments are performing, Ocean Spray adopts asuccessful insight-based methodology enabled by a software-as-a-serviceplatform.

The company reveals a new visual identity for key brands in its extensive family of juice beverages.

The brand is a new venture between Smart Balance and Bob Greene, Oprah's personal trainer and creator of the Best Life healthy lifestyle program.

AMR analyst Allen Johnson reveals how innovation is a core element in demand processes and PLM is the technology that can improve it.

The new digital, voice-activated application bridges the content and services found on the Betty Crocker Web site.

CAS 8 is expected to provide customers with the global mobility and advanced trade promotion management capabilities that they require to leverage their existing CP investments to drive profitable sales growth.

Hostess is well recognized, trusted and the company's best-selling brand with more than $1 billion in annual retail sales.