The new power rovers are unveiled as Times Square as visitors kick off the official first pedal to power the lighting of the 2010 numerals on New Year's Eve.
This includes a private online community composed of the Mountain Dew brand's most loyal fans, innovative uses of Twitter, YouTube, DEW labs, and more.
Alberto Culver Company enters into an agreement to acquire Simple Health & Beauty Limited, a leading UK-based skin care company, from Duke Street, a mid-market private equity fund.
Under the terms of the agreement, P&G will acquire Ambi Pur, a global air care brand with presence in 80 countries, as well as several toilet care products with strong presence in Western Europe and Asia.