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New Product Development & Introduction (NPDI)

  • 9 Companies Close the Product Data Gap

    Recognizing a strong need for improvement, nine companies, including Coca-Cola, Hershey, P&G and Wegmans, worked together to focus on closing the gap that currently exists in the new item setup process.
  • Frito-Lay and Activision Join Forces

    Frito-Lay and Activision are providing fans with the opportunity to choose and name a new hero that will appear in the next Skylanders game slated for release in 2014.
  • General Mills Grows C-Store Product Portfolio

    While General Mills is well-known around the world for its familiar products available on grocery store shelves, it's a lesser known fact that one of its key businesses is the Convenience & Foodservice division, which is focusing on bringing innovative new products to key growth channels.
  • Brooks Sports is Built for Speed with PLM

    To accommodate growth, Brooks Sports Inc.'s leadership realized the need to redefine business processes and product development initiatives to deliver products to market faster.
  • LeapFrog Appoints SVP of Marketing

    Prior to LeapFrog, the candidate spent eight years with Disney Interactive Media Group, focusing on content marketing, social media, consumer insights and ongoing analytics.
  • 2014 Readers Choice Survey: NPDI

    CGT's readers rank the top technology providers of solutions for product management, including new product development, formulation, packaging, introduction and launch.
  • Green Mountain Coffee to Seek Name Change

    Vermont's Green Mountain Coffee Roasters Inc. is planning to ask its shareholders to change the company's name to Keurig Green Mountain Inc.
  • Campbell's Releases Top 10 Food Trends for 2014

    Sophisticated sweets, savory yogurt and bolder burgers are just three of the inspirational food trends to watch for in 2014 as identified by Campbells Culinary & Baking Institute (CCBI), a global network of highly-trained chefs, bakers and culinary professionals at Campbell Soup Company.
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