New Product Development & Introduction (NPDI)

The company's consumer-centric approach to product development continues to fuel the innovation pipeline for our brands.

The company joins an exclusive club of design-driven companies that recognize design and innovation as a competitive advantage.

Since starting its G-WIN open innovation strategy in 2007, General Mills has successfully launched a wide range of new grain snacks developed in collaboration with strategic external partners.

Chobani announces new product innovations geared toward expanding dayparts, inspiring new usage occasions and increasing per capita consumption.

Recognizing a strong need for improvement, nine companies, including Coca-Cola, Hershey, P&G and Wegmans, worked together to focus on closing the gap that currently exists in the new item setup process.

Frito-Lay and Activision are providing fans with the opportunity to choose and name a new hero that will appear in the next Skylanders game slated for release in 2014.

To accommodate growth, Brooks Sports Inc.'s leadership realized the need to redefine business processes and product development initiatives to deliver products to market faster.

While General Mills is well-known around the world for its familiar products available on grocery store shelves, it's a lesser known fact that one of its key businesses is the Convenience & Foodservice division, which is focusing on bringing innovative new products to key growth channels.