In response on May 21, 2013, CAO Group, Inc. refuted lawsuit claims by P&G and affirmed that the advanced technology applied to its treatment film products is its own intellectual property.
Newell Rubbermaid went straight to the source for millennial marketing insights by partnering with more than 150 Philadelphia University industrial design students.
The customer science company will host a Big Data hackathon challenge in an effort to develop a predictive model for the success of new product launches at retail.
PepsiCo brand managers believe that analyzing data helps them in understanding consumer choices, at depths sufficient enough to get insight into the products they should likely retain, discard or even revalue.
