An oft-used term in consumer goods sales and marketing, personalization can mean many different things to different companies. Watch to learn how these CPGs are defining personalization today.
The PepsiCo and Frito-Lay North America brand is giving customers the chance to immerse themselves in a digital neighborhood where they have the chance to bring a flavor back to the real world.
All consumer goods categories are accompanied by unique business challenges and nuances, but a global seafood manufacturer may have a few more than most.
3M’s Post-It brand has teamed up with Microsoft to develop a new app aimed at digitizing idea-sharing through the use of a virtual whiteboard and sticky notes
Fresh Del Monte Produce has invested in blockchain startup technology with a view to improving food safety, tracking, and traceability across their products and services.
