Digital Transformation

Utz selects LeanLogistics LeanTMS for its transportation management and is focusing its efforts oneliminating manual transportation processes.

Enjoy Life Foods' CMO Joel Warady, is responsible for developing and executing the sales and marketing strategies for the company and its brands. Here, he divulges the strategies needed for successful marketing initiatives.

In this exclusive interview, Jennifer Sepull, chief information officer and vice president, IT Services (ITS), and Mukund Kaushik, vice president of the newly-formed IT Services, Global Marketing unit, reveal how Kimberly-Clark Corporation is redefining the rules of collaboration between Marketing and IT to succeed in a world where the term digital marketing has evolved into "marketing in a digital world."

Jennifer Lacks Kaplan, principal, for Deloitte discusses how the CIO is emerging as a key leader in driving the marketing transformation required for CG companies to win in today's digital marketplace.

The technology helps to allow for productive collaboration enterprise-wide, whether between internal departments or with international vendors.

In order to make the biggest impact, Frito-Lay started with its account teams, to get them out of using manual processes such as spreadsheets, and into their core competency (to make a sale).

In recent decades, consumer packaged goods (CPG) companies grown through expansion into new markets harnessing the power of their global brands, or through localization and in-market execution. In other cases, they have delivered profitability through global efficiency programs like ERP and global business services. In the future, CPG leaders will embrace a new era of value creation by finding the right balance of all three.

The additional reorganization plans are expected to enhance organization efficiency and streamline processes.