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Digital Transformation

  • Premier Nutrition Gains Visibility into its Trade Spend

    Manufacturer of protein shakes, bars and powders and joint supplements, Premier Nutrition, quickly realized trade promotion management happens in real time, while spreadsheets dont.

  • New IDC PlanScape Offers IoT Guidance

    A new IDC PlanScape is available, offering practical guidance to help IT and business leaders in manufacturing justify investment in IoT and an IoT foundation for incremental improvements and transformation.

  • Mindtree to Acquire Relational Solutions and Bluefin Solutions

    The acquisitions are expected to solidify Mindtree's position in predictive analytics for CPG retail execution, and SAP consulting expertise to expand its European presence and accelerate its digital strategy.

  • Domino's Launches Apple Watch App

    Domino's Pizza launches its new app for Apple Watch, which includes Domino's Tracker, allowing customers to track their order on the watch.

  • Lululemon Appoints EVP, Digital; E-Commerce Sales Soar

    Lululemon Athletica inc. has appointed a new Executive Vice President of Digital.The news comes on the tail of the company reporting a 31 percent increase in its e-commerce channel in the first quarter.

  • IoT Brings Critical Focus to Connected Products

    The rise of the Internet of Things (IoT) has brought with it increased focus on "connected products. The new IDC PlanScape emphasizes the critical role of connected products in after-sales service transformation.

  • Marketing Transformation: Changing the Role of Today's CIO

    The CIO is emerging as a key leader in driving the digital and marketing transformation required for consumer goods companies to win in todays digital marketplace.

  • Who "Owns" the Consumer?

    What if we did, or could own the consumer? And, what if we used the notion of ownership as a principle of stewardship and service. We would be asking ourselves how do we best serve the consumer for whom weve been commissioned with this onerous responsibility. How many of us actually use that mindset to drive why we do things, what we do, and how we do it?
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