Many of us have grown up in the CPG industry surrounded by leaders who have worked their way up from the bottom, and understand multiple aspects of the business. These individuals have historic knowledge on how things get done.
Chief brand officer of P&G, Marc Pritchard says digital technology has brought marketers "unimaginable opportunities", but brands should not put "obsession" with technology at the cost of "customer experience" and should tackle the threats that digital presents as much as reaping the benefits of it.
Thursdays signing of the Cooperation Agreement between the United States and the East African Community (EAC) a regional bloc comprised of Kenya, Uganda, Tanzania, Rwanda and Burundi is a major relationship milestone.
Southern Wine & Spirits announced two key appointments within the company last week: Barry Goldberg will serve as SVP commercial & operations value management and realization, and Ann Dozier will serve as SVP and CIO.
The IDC Manufacturing Predictions for 2015 identifies seven essential drivers that shape the IT investments manufacturers are making in 2015. These drivers are the keys to making short-term as well as long-term strategic decisions. Find out what will have the greatest impact on investment.
Target is strengthening its efforts to become a channel-agnostic retailer with mobile serving as the "front door" to its brand, while cutting thousands of jobs is part of a plan to save $2 billion over two years.
CGT's Industry Liaison, Werner Graf, provides some lesser-known resources for innovation including how to match your customers' pain points with the right technology, for success.
Campbell's shared its new cost reduction plan as well as an initiative to simplify its organization structure to improve agility in the marketplace. The company expects these to generate annual cost savings of $200 million over a three-year period.
